Mobilise people in P4

Purpose: 

• highlight volunteering opportunities with P4
• improve volunteer journey with P4
• use all the P4 tools to mobilise people from your GP website

Use Take Action pages and Covers

Many volunteering / mobilisation pages are set up in the form of “Take Action Pages“, to leverage the Covers block functionality, see below:

Use Columns block

All styles of the Columns block (“No Image” – “Tasks” – “Icons” ) are widely used to list engagement opportunities, see below:

Embed forms

Either using the Engaging Networks form, an iFrame or Google Forms, volunteering signups can be offered right within your Planet 4 site, see below:

Promote mobilisation across your P4 site

And here’s a few interesting ideas to have your mobilisation content always available to users:

• Include mobilisation Tags/Categories in your taxonomy (e.g. #Volunteer, #Join or Get Involved) and apply them to your content
• Add photos from activities with volunteers/ NVDAs in the home’s carousel header
• Add a volunteers subscription form in both Engaging Networks form and Happy point
• Add a “VOLUNTEER” button in  footer

Links & resources

• Inspiring examples of P4 volunteering sections:
  • Greenpeace International
  • Greenpeace Canada
  • Greenpeace Southeast Asia
  • Greenpeace New Zealand
  • Greenpeace India
  • Greenpeace Africa 
  • Greenpeace Belgium (here’s a video case study about their P4 strategy!)
  • Greenpeace Brasil (here some slides describing their P4 strategy!)

• Handbook
  • #Engagement
  • Engaging Networks form
  • Create P4 Donation Pages
  • Create Petitions in P4