Tweets announcing the launch of the website, emails asking for a sneak peak, posts outreaching for volunteers to help with the migration, anything can be done to engage our supporters and colleagues in this new project.
The Engagement Calendar
A plan should be made in the Preparatory phase, and continuously updated, including pre-launch, launch and post-launch activities. It should link to all graphics, Social Media posts and supporting documents that will be used during the P4 rollout.
- Planet 4 project Communication calendar (Public)
- Greenpeace India P4 engagement calendar (Public)
- GP New Zealand P4 Engagement Calendar (Public)
- GP Greece P4 engagement calendar (GP Staff only – privacy reasons)
Templates (posts, videos and images)
Twitter (please use #GPP4 as hashtag!):
- GP France launch tweet
- GP New Zealand launch tweet
- GP India teaser tweets –> -3 days!, -2 days!, -1 day! and launch tweet
- GP Brazil Tweets –> Teaser #1, Teaser #2, Teaser #3
Facebook:
- GP New Zealand launch post
- GP India teaser posts –> -4 days!, -3 days!, -2 days!, -1 day!
- GP Brazil pushes –> Teaser #1, Teaser #2, Teaser #3
- GP MENA (Middle East and Northern Africa) launch post
The awesome 4 Facebook teasers by our Indian colleagues, posted each day as countdown to the P4 launch
Videos:
- GP MENA Clean video (website launch)
Links & resources
- Handbook